Planning Your 2014 Marketing Strategy
2013 is coming to an end. If you're a business owner or have a personal brand, in addition to a New Years' resolution, you have a business strategy to think about as well. Your marketing strategy should be at the top of your list. Here are some tips to get your started on writing your marketing strategy.
Review your marketing strategy for 2013 and evaluate what was successful and what wasn't. This will show you the strong areas of your marketing campaign and the weak areas that you need to improve on. How can you avoid the same mistakes and what are some alternatives?
Determine what your goals are. Some wish for a stronger media presence, a bigger Internet following, more publicity, brand awareness. Be specific about these goals. If you want a wider reach on social media, by what percent? If you want a stronger media presence, what areas of media would you like to receive more coverage in? How will you make that happen?
Set a timeline for each task. Determine how long it will take to reach certain goals and be realistic. You may want to measure it weekly, monthly, or by quarter. Make sure you're able to track your progress through analytics and sales records.
Set a marketing budget. This is where many companies and brands fall short, by not commiting to a marketing budget and understanding that it takes resources to bring your brand exposure.
Make the most of your marketing budget by focusing on a short list of marketing goals that will bring you the most results. Spreading your resources too thin over several different marketing ideas instead of just a few will most likely leave your project with mediocre results.
Those are just some tips to get you started. Happy New Year and we would like to wish you much success in 2014!