Digital Marketing Trends for 2016
Digital marketing is a field that's ever-changing. To stay current, you have to learn and adapt to the latest trends. Here's 3 new changes that you can look forward to dominating in 2016:
Many brands are turning to platforms such as Snapchat, YouTube, and Periscope to engage with their audience and market their brand. Video not only provides original content but gives the user a more personal, behind-the-scenes look. If you’re not providing visual content, you’re missing out on a big opportunity to reach a larger audience. Providing tutorials, sharing industry related news and tips, or live-streaming events, are all great ways to incorporate video into your marketing strategy.
SEO (Search Engine Optimization)
The days of heavily relying on keywords to be discovered on search engines are gone. If you plan on using your 2015 SEO strategy in 2016, it’s sure to fail. Search engines aren’t solely focusing on what keywords you’re using, but what content you’re providing. Keywords still play a part in SEO but if you provide relevant, informative content on a consistent basis then you’re more likely to be found online.
If you want to succeed online, your content has to be mobile-friendly. Not having a mobile-optimized website, will ensure that your website won’t rank, thanks to Google’s recent change in its algorithm. 2015 was the first year that mobile dominated traffic over the desktop. This means that more consumers are using mobile to engage, shop, and research companies. Developing a mobile-friendly website should be the first step in your 2016 digital marketing strategy.
What other trends do you think will dominate digital in 2016? Comment below!