How to Save Money on Marketing
You'd be surprised how many start-ups don't have a budget, let alone a marketing budget. Realistically, that's due to the fact that many small businesses can't afford much of a marketing campaign, including a marketing manager. Don't feel bad. Many marketing professionals suggest that you invest 5%-10% of your revenue into your marketing. Simply put, many business owners don't have that to save. That doesn't mean that you should give up and not have a basic marketing plan. There are many ways to save money and still be effective. If you're one of those businesses, have no fear, Stefanie's here! Here are some marketing tactics for you to execute without breaking your bank.
Set up social media pages and engage. If you don't know how to use a social media website like Facebook or Twitter, I'd suggest you do your research. Logging on and simply posting about what's going on at your business is a start. Once you start, you'll get the hang of it. Invite friends and e-mail contacts to "like" your business page and post content that your audience would like to read.
Build your own website. If you don't have the funds to hire a website designer, there are websites like wix and worpress that can get you started. They're simple websites that are easy to design and you can play around with different templates until you settle on one that you love.
Develop your blog. You know that website I just told you to start? You should have a blog on it that puts out free information for your audience (like the one you're reading now).
Set up your business on Google+. This makes it easier for potential customers to find you and it gives customers a chance to review your business.
Print flyers and place them in areas where potential customers frequent (ask permission from the establishment first, of course). Offer to help those businesses with their promotions also. It's sort of a "you scratch my back, I scratch yours" type of deal.
Ask people to refer you to people they know and offer a special for every referral.
Donate your services to a worthy cause. I always say that if you want to receive, you have to first be a giver. Offer services free of charge to a worthy cause and in turn, ask them to help you promote your business or provide them with products that have your logo on it. Not only will you be associated with a charity and grow your network but it's good karma and character building for you and your brand.
Take these marketing tips and use them to help your business grow and drive sales. Don't let a lack of funds make you miss out on the fundamentals.