Major Key Alert: 6 Keys to Snapchat Success
I'm relatively new to the Snapchat world but it is quickly becoming my favorite social media platform and for good reason- it provides a behind the scenes look to my favorite brands and allows me to see into the day-to-day happenings of my friends. With Snapchat, you can experience vacations, parties, your favorite musician's studio sessions and even your mentor's work days within a sequence of 10 second video clips and pictures that disappear into the Internet's black hole after 24 hours or once it's deleted from a story.
But I'm not here to tell you what it is or why you need to be on it. I'm here to give you some tips on how to make it work for you- basically, what I've learned so far in the couple of months of me being really active on it.
Maybe you just started and don't know how to Snap or maybe you're looking for ways to promote your business- either way, here's the keys to success for Snapchat:
1. Follow DJ Khaled. You just have to. Everyone speaks Khaled's unique language. When you first start an account, you may view your friend's Snaps and wonder why everyone is using the key emoji, watering their plants (yes, seriously), and speaking in positive affirmations, but once you follow Khaled you'll begin to understand. He's easily the king of Snapchat right now and has extended his brand and gained popularity just by being one of Snapchat's most active users.
2. Know Your Audience. This is a common tip for any social network. Snapchat is all about
showing who you really are but still providing valuable content to your viewers. Figure out what's interesting about you that others want to see. I started off on Snapchat being very vague and not very active until my friends started asking me, "Why didn't you Snap that?" I started getting feedback that people wanted to see the places I visit, my day to day at work, the workouts that I do, and me being a mom. I even noticed that the more I shared what I was working on, the more people became engaged and would ask me for advice and wanted to work with me. By mixing personal Snaps with business, I'm able to create a relationship with other Snappers and build a following. Basically, be yourself. Snapchat is popular because it's authentic and intimate. People want to know you.
3. Don't Be Afraid of Over-Snapping. Snapchat is one of the platforms where over-sharing is okay. Once someone adds you on Snapchat, they want to know more about you. If you don't Snap, you miss out on an opportunity for people to build a connection with you. A "Story" is literally that- a story. Some of the best stories have a cohesive beginning, middle, and end but also feel free to upload singular events. Walk people through your event, day, trip, etc.
4. Post Videos. Unless you're just not feeling your look that day, I encourage you to share videos and not just pictures. Snapchat is like having your own reality show and when your friends are on Snapchat they want a glimpse into your world in real time. I do have days where I don't feel like being the focal point of my Story so I'll record my surroundings. You can still incorporate your selfies and other Snaps into your Story but video should always be your most shared content.
5. Do A Snapchat Takeover. If you're a brand and you want to build popularity, have a popular Influencer take over your Snapchat for the day. Before the takeover, they'll tell their social media audience to head over to your Snap and follow along. During the takeover, mix in some of your own content inbetween the Influencer's Snaps. You'll want to make sure after the takeover that you're consistently posting valuable content relevant to that audience. In other words, post Snaps that you think they'll find interesting in order to keep your newly acquired followers.
6. Cross Promote. I'm a big advocate of shamelessly plugging your social media handle across every social media platform. Snapchat is no different. Share your Snap code on your other social networks and encourage people to follow you- especially on the social network where you have your largest following. You can even save a Snap and upload it to your other social networks to give users an idea of the type of content that you post.
What are some of your Snapchat tips?