My Top Digital Marketing Tools
Social media management takes a lot of knowledge about analyzing data, graphic design, placement, insights, advertising, and creative writing. There's so many different tools to choose from but here's just some of my go-to marketing tools for my everyday duties:
Buffer- Buffer is hands down my favorite platform for scheduling posts. It offers great insight into how your posts are performing, how your audience is growing, and the best times for you to post on which platforms. It makes it painless and easy to schedule, track, and tweak when necessary.
Canva- Graphic design is a newly developed skill of mine but I love to create fun, unique, and eye-catching graphics for social media. This tool is easy to use, offers an array of different design options, and makes you feel like a pro.
Buzzsumo. Buzzsumo is a great way to research content that's not only relevant to your industry but that also receives a lot of traffic. This is perfect for blogging and sharing content.
Mailchimp, iContact, and Constant Contact. Depending on the client's preference I work off of these 3 platforms for e-mail marketing. Not only can you make creative designs and showcase your buusiness and product, but you can also track the number of people who've opened your newsletter, what links they clicked on, and even who clicked on what link!
Iconosquare. Absolutely a great tool for my clients with Instagram- this platform allows you to view all of your Instagram activity in one place: who unfollowed you, your top engager, who your brand engages with the most, and it even what days and times produces the most engagement for your account.
What are some of your faves? Shout them out!